MANSCAPED: Driving Operational Efficiency and Consumer Engagement in Partnership with fifty-five and RudderStack

Full case study co-written by Rico Dittrich and published in December 2023 at https://www.fifty-five.com/case-study/manscaped-rudderstack-cdp-fifty-five

Improving Customer Experience, Targeting, and Segmentation with an Expertly Implemented CDP



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Full TEDx talk by Rico Dittrich from July 2017 at  https://www.youtube.com/watch?v=hiGctf0Va5U Rico Dittrich graduated in International Politics and History from Jacobs University, Bremen, before moving to Ireland to make ends meet by testing video games. Rico changed companies and joined Google and went on to troubleshoot large customers' issues with some of Google's most technical and advanced digital analytics services. He currently works as Digital Analytics Specialist at Google, collaborating with large German retailers to set them up for the future of online measurement, attribution and automation. He has lived in six countries, across three continents, in the last six years and is fluent in German, English, and Spanish.
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